When: September 2022
One can argue that the crossover between luxury houses and sportswear brands is more so for marketing as opposed to revenue given that the offerings aren’t necessarily accessible or wearable for the average consumer. However, it does help both parties tap into different markets as well as stay relevant in the space, which is why Maison Margiela and Reebok continue to find ways to continue teaming up for collaborative footwear. And next on this duo’s agenda is a brand new Classic Leather and the Club C “Memory Of” V2 collection.
Much like the previously-launched initiatives, John Galliano — creative director of the French high fashion house — leans into the concept of deconstruction for this four-piece assemblage. The classic Club C and Classic Leather silhouettes appear as if someone took a utility knife across the base layer of the sneakers to unveil the semi-transparent nylon fabrics as well as the safety zigzag stitches found on the interiors. And to keep consistent with past collaborations, each model is fashioned in either white or black colorways.
Parties who are interested in picking up a pair can find these available via Maison Margiela for $675 USD a pop.