Pepsi x Peeps

When: February 2023

Yep — PEPSI x PEEPS (aka #Peepsi) is back by popular demand!!

That’s right — the partnership that set the internet abuzz in 2021 is returning, but this time our iconic marshmallow flavored cola will be available in retailers everywhere for the first time ever. 🤯

Fans everywhere are invited to usher in spring with the delectable one-of-a-kind treat, available for a limited time only. 

Two years ago, PEPSI x PEEPS made its unforgettable debut, becoming one of the most talked about collaborations and pop-culture moments of the year. PEPSI x PEEPS trended everywhere, from Twitter to late night TV… and was even sold for hundreds of dollars on the secondary market. The highly anticipated drop, only available for 3,000 fans at the time, intrigued cola drinkers everywhere and drove consumer demand, which is why PEPSI x PEEPS have decided to make their relationship status official and deliver the sweet treat to retail shelves nationwide.

PEPSI x PEEPS is a surprisingly delicious beverage combining the refreshing taste of Pepsi cola with the classic sweet PEEPS Marshmallow flavor consumers know and love. The pillowy-soft marshmallow cola flavor – paired with the instantly recognizable PEEPS – inspired design in vibrant yellow packaging – is a true celebration of the approaching spring season.

To celebrate the limited-time product launch and kick off the spring season, the iconic PEPSI x PEEPS duo is leveraging Snapchat’s innovative augmented reality technology to send fans on a virtual egg hunt for a chance to unlock prizes, including a spring trip for two and exclusive PEPSI x PEEPS merchandise. To participate, fans must purchase PEPSI x PEEPS products and scan the can or bottle with the co-branded AR Lens to unlock a secret code to find out instantly if they have won a prize. To access the Snapchat lens experience, find a PEPSI x PEEPS product in stores and head to the brands’ social channels.