Herschel x The Simpsons

When: July 2022

The first episode of The Simpsons aired on December 17, 1989. Since then, the iconic series has captured the hearts of millions around the globe, and Homer, Marge, Bart, Lisa, and Maggie have become an integral part of our homes and families.

Creator Matt Groening revealed in an early interview with the BBC that his original idea for the characters was actually rabbits and that the result of humans was “of a last-minute frenzy.” Their unforgettable colouring is an unusual choice for a cartoon, the idea of an animator, to which Groening responded, “This is the answer! Because when you’re flicking through channels with your remote control, and a flash of yellow goes by, you’ll know you’re watching The Simpsons.”

Herschel has teamed up with Disney and 20th Century Television for an active, on the go collection of accessories themed to The SimpsonsThe Simpsons x Herschel Collection features fun, vibrant styles made from 100% recycled fabrics and a custom cloud print liner. From donuts and pearls to skateboards and more, every character is represented by their signature features or iconic symbols so there’s no doubt exactly which family member you’re supporting.

Homer Simpson

Celebrating Homer Simpson and his love of donuts, this print features the pink glazed Lard Lad donut against a blue background.

Backpack – Homer / Herschel
Elmer Beanie – Homer / Herschel
Seventeen Hip Pack – Homer / Herschel

Meet the family. Designed for hands-free journeys, the Seventeen is reimagined with 100% recycled fabrics and prints inspired by The Simpsons™.

Each piece goes through a dynamic printing process that results in unique variations — no two pieces are exactly alike. Please note that your item may differ from the one pictured. Also each piece of this collection available in color of other part of family.

Settlement Case – Homer / Herschel

Marge Simpson

This design features Marge Simpson with her iconic blue hair and pearl necklace set on a contrasting pink background.

Classic Backpack / Herschel
Fourteen Hip Pack / Herschel

Bart Simpson

A print of everyone’s favorite prankster, this pattern shows Bart Simpson riding his beloved green skateboard.

Heritage Crossbody / Herschel
Pop Quiz Lunch Box / Herschel

Make lunch time cooler. The Pop Quiz Lunch Box keeps your snacks cold on the go.

Each piece goes through a dynamic printing process that results in unique variations — no two pieces are exactly alike. Please note that your item may differ from the one pictured.

Lisa Simpson

An all-over Lisa Eyes print inspired by the A+++ student and saxophone prodigy.

Classic Backpack Mini – Lisa / Herschel
Very popular – Sylas Cap / Herschel

Maggie Simpson

Tiny but brilliant—Maggie Simpson is a repeating print of the smallest Simpson family member, set on a pink background.

Classic Backpack Mini / Herschel
Settlement Case / Herschel

Some info

Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. adopted the name of the town where three generations of their family grew up. Based in Vancouver, Canada Herschel Supply Co. is a design driven global accessories brand that produces timeless utility products.

Herschel manufactures its products in 15 factories in China. They comprise backpacks, duffel bags, other luggage, hats and other accessories. The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of American nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name, which refers to Herschel, Saskatchewan, a very small Canadian frontier village.

Herschel’s first store in Canada opened in Vancouver’s Gastown in 2018. Herschel operates 44 retail locations worldwide, from Hong Kong to Dubai to Paris. Slate described the brand as “a global phenomenon, glimpsed wherever hipsters dare to tread.”